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Punam Anand Keller
Professor Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management. She joined Tuck School of Business at Dartmouth in 1998 as a full professor in the marketing area. Her current research focus is designing and implementing communication programs. She has received the National Cancer Institute and Marketing Science Institute award for effective health-related communications.
Teaching Interests
Professor Keller currently teaches the core Marketing course at Tuck. She has also taught a number of second-year courses such as: Marketing Management, Marketing Strategy, Marketing Planning, Marketing Research, Consumer Behavior, and Public Policy Marketing.
Research Interests
Professor Keller is an expert in consumer information processing and choice behavior. Her current research focus is on designing and implementing communications programs.
Education
BA, Economics and Statistics, Elphinstone College, Bombay University, India, 1977.
MBA, Marketing, Bajaj Institute of Management, Bombay University, India, 1979.
PhD, Marketing, Northwestern University, 1984.
Executive Education Programs
Gateway to Business Management
Gateway to Business Management provides a clear, direct path for advancement by improving your understanding of marketing, operations, and finance while enhancing your leadership skills.
Minority Business Executive Program
Tuck's Minority Business Executive Program (MBEP) teaches business owners how to develop and implement a strategic plan for survival and prosperity and how to use financial tools to perform cost analysis and implement control systems.
Advanced Minority Business Executive Program
The Advanced Minority Business Executive Program: Transforming the Minority Business teaches owners and senior executives how to transform their own business into an enterprise that will be more profitable, able to serve larger customers or a broader market, and ready to make adaptive changes.
Academic Positions
Charles Henry Jones Third Century Professor of Management, Tuck School of Business at Dartmouth (June 2002 - Present)
Member, Cancer Control Research Program, Norris Cotton Cancer Center (June 2002 - Present)
Professor, Tuck School of Business at Dartmouth (July 1998 - May 2002)
Adjunct Faculty, Dartmouth-Hitchcock Medical Center (July 1998 - Present)
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